At this minute, the most attractive country to invest in in Southeast Asia is probably Vietnam. As you already know, the working-age population is more than 70% of the total population of 97 million people, resulting in a high growth of the middle class. As a manufacturing and exporting hub for branded goods worldwide, Vietnam is the source of GDP in 2022 reaching 8.02%, the fastest growth in 25 years, despite the COVID-19 situation. just unraveled

While the Vietnamese economy will grow soaring a lot. Including the income of the population has increased income as well However, most Vietnamese people's shopping habits for living still rely on traditional trade amid the expansion of urban society. Therefore, this is a great opportunity for entrepreneurs in the modern trade retail business that still has few players. to enter the market in Vietnam

Today, let's see which players in the modern trade business or modern retail stores in Vietnam are there.

 

Saigon Co.op

The number one retailer in the Vietnamese market The first Modern Trade in Vietnam, opened since 1989, covering supermarkets, hypermarkets. and convenience stores under affiliated brands such as Co.opmart, Co.opXtra, Co.opXtraplus, Co.opFood

Mason Group

Merger with Vietnamese retail giant VinCommerce And was rebranded as WinCommerce, owning a supermarket called WinMart and convenience store WinMart+. and jointly develop The Crown X retail platform to meet the new generation of consumers with enormous purchasing power.

Central Retail Vietnam

Thai giants It is the largest foreign retail investor in Vietnam. Through being No. 1 in the Hypermarket market and No. 2 in the Lifestyle Mall section with a clear goal. will aim to become the second largest modern trade operator in Vietnam And being number one in Omnichannel to reinforce Central Retail's leadership in the Next-Gen Omni Retail of Asia.

Central Retail has now transformed Big C in Vietnam into a GO! has become more modern and has added Tops Market branches in various provinces across the country, including expanding Mini GO! (Modern retail stores) to reach more customers in the provinces.

AEON

famous shopping center from Japan Invested in Vietnam since 2009 in the form of a representative office. And later established AEON Vietnam to invest in shopping centers, supermarkets, small shops. is the main business and also conduct other business such as import, export, trading and research center Currently, there are 6 AEON Mall Tan Phu Celadon shopping centers and 4 Max Value supermarkets in Hanoi.

AEON's goal is to expand AEON Mall to 16 branches and expand Max Value to 100 branches across Vietnam by 2025.

Lotte

Lotte Group, the fifth largest in South Korea, entered the Vietnamese market by setting up a snack, candy and chewing gum factory, as well as a Lotteria restaurant business. Lotte Eco Smart City” is a smart city located in Thu Thiem of Ho Chi Minh City. Which is a city that is outstanding in integrated technology, including telemedicine connected via IoT, AI, smart payment systems, delivery services with drones and robots, as well as office buildings, residences, hotels and shopping centers to meet more new generations, being positioned as the most modern financial hub in ASEAN

Customers interested in doing business in CLMV or Great Mekong Subregion (GMS) countries include Cambodia, Laos, Myanmar and Vietnam. Siam Commercial Bank has overseas branches ready to take care of and provide services. If interested, contact https://www.scb.co.th/en/corporate-banking/international-network.html

Thank you for good information from: Siam Commercial Bank Ho Chi Minh City Branch, Vietnam https://www.scb.co.th/vn/corporate-banking.html

 

References

1.       Marketing Opps. “สำรวจตลาด “ค้าปลีกเวียดนาม” กลุ่มทุนต่างชาติ “ญี่ปุ่น-เกาหลี-ไทย” แห่ลงทุน พลิกโฉม Retail Landscape”. https://www.marketingoops.com/reports/vietnam-retail-industry/ (ค้นหาเมื่อ 25/4/2566)

2.       Siam Commercial Bank. “ตลาดค้าปลีกเวียดนาม โอกาสทองของการลงทุน”. https://www.scb.co.th/th/personal-banking/stories/business-maker/vietnam-retail-opportunity.html (ค้นหาเมื่อ 25/4/2566)

3.       Brand Inside. “ค้าปลีกเวียดนาม การขับเคลื่อนโดยโชห่วย กับเค้กก้อนโตของกลุ่มเซ็นทรัล และทุนต่างชาติ”. https://brandinside.asia/crc-vietnam-market/ (ค้นหาเมื่อ 25/4/2566)

4.       Bangkok Biz News. “ตลาดค้าปลีกเวียดนาม บูม ดึงดูดนักลงทุนต่างชาติ”. https://www.bangkokbiznews.com/business/economic/1060842 (ค้นหาเมื่อ 25/4/2566)

5.       RYT9. “GDP เวียดนามโต 8.02% ในปี 2565 ขยายตัวเร็วสุดในรอบ 25 ปี”. https://www.ryt9.com/s/iq28/3386066 (ค้นหาเมื่อ 26/4/2566)

6.       Future Southeast Asia. “Thu Thiem Eco Smart City – Ho Chi Minh City riverside development by Lotte”. https://futuresoutheastasia.com/thu-thiem-eco-smart-city/ (Assessed 8/5/2023)