Do not be alarmed if there are lesser voices of Chinese, but more voices of Indians in tourist attractions. This is because while Chinese tourists take a break from traveling overseas, the Indian market is thriving and becoming another flourishing market for those early birds to extend their breath in time.

Do not be alarmed if there are lesser voices of Chinese, but more voices of Indians in tourist attractions. This is because while Chinese tourists take a break from traveling overseas, the Indian market is thriving and becoming another flourishing market for those early birds to extend their breath in time.

For those businesses that have never been in contact with Indians before, you might question where to start. Of course, the first point would be to know customers’ tastes and traveling behavior. Let us begin with the types of traveling which there are 2 interesting groups that we should look into in order to meet the demand of the target groups.

The first type would be “group traveling” in both tourist companies and Foreign Independent Tour (FIT). Especially, a family trip is one of the largest groups in the Indian market as their social structure is family-based and family members are tightly knitted to one another. There is a study that married couples who stay with their partners and children made up to 48%, 29% for single individuals who stay with their parents and 14% for lovers who stay together.

Therefore, to target the market of families with children or parents to travel together or match lovers and honeymoon, there will be an opportunity to get to these targets easily. Also, there should be services that will meet the demands of people of all genders and ages. They should understand young people by introducing a program that will bring about the adventurous experience but knows the behaviors of the elderly by offering relaxing services that match their age groups as well as preparing recreational activities for children.

The second type of travelers is “seminar group and traveling-as-reward group” or those office workers who visit foreign countries in form of organizational activities. They are considered as the targets that are directly proportional to the start-up business in India which is not losing to the growth of that in China or the United States of America. It gains more than 10 000 million US dollars foreign investment (about 3 hundred thousand baht). When there is high business competition, rewarding employees with overseas trips or business trips is essential. However, to present the travel plan that hits right in the heart of the target group, consideration of the budget of each company will have to be taken.

As for the behavior in booking activities, despite offline travel agencies still, victors, the growth of Online Travel Agent (OTA) should not be overlooked. For example, Make My Trip, an OTA developed in India and holds a market share of 45%. Also, there are other OTAs that put up their competition in the market such as Yatra and Expedia.

As for the behavior in booking activities, despite offline travel agencies still, victors, the growth of Online Travel Agent (OTA) should not be overlooked. For example, Make My Trip, an OTA developed in India and holds a market share of 45%. Also, there are other OTAs that put up their competition in the market such as Yatra and Expedia.

Thus, online platforms serve as important roles for information to be widely accessible for people and this brings about the decision of places to visit and serves as channels to relay impressions and feedback to friends. This easily allows the needs to travel to continuously happen in new groups of traveler

Thus, online platforms serve as important roles for information to be widely accessible for people and this brings about the decision of places to visit and serves as channels to relay impressions and feedbacks to friends. This easily allows the needs to travel to continuously happen in new groups of traveller

Dietary is also another crucial factor. Service providers have to take precautions as most Indians are vegetarians and even though Indians are open-minded about different food cultures, they would want to have a taste of their own food when they are abroad for too long. This is similar to the Thai people when they are overseas. Thai need a taste of Jasmine rice, chili paste, and chicken basil as well.

All this time, Thai entrepreneurs might not want to open for the Indian market because they are not ready for the new challenges. However, every market has its own hurdles to overcome before reaching the finishing line full of opportunity. Just put yourselves in their shoes and you will capture their hearts.