In a time of disruption in which waves of change are pouring heavily.  Every sector is affected without exception. Familiar trade fields and business battlegrounds are changing with advanced technology. Until the day when large businesses must face competitors that are new start-ups. It is considered "opportunity" and "challenge", which is full of random risks. But it is necessary to move forward in the development of learning in an age that the world is fast moving forward.

Wake up! Step outside the comfort zone before it is too late

Khun Mimi- Aranuch lertsuwannakit, Techsauce CEO & co-founder, Tech Startup Platform, which gathers news and knowledge about doing digital SME and startups. See that the important thing in doing business today is "Sense of Urgency" We must ask ourselves all the time like people like to ask for S-Curve or business growth. Looking for a new business model to the question in advance about when our business will die, who are the direct competitors, indirect competitor and what will happen next in the worst case?

In each section of the business, we must keep checking to not be in the comfort zone too much. For example, the competitors of the bank, maybe not just the bank but is a technology organization that has a large customer database to compete in this business in the future.

Business competitors in the future will all be blurred. Everyone must be very alert. Some businesses, such as Grab, are about to start lending money. Providing consultation from long-distance doctors via high-speed internet (Telemedicine). The following will see more connected collaborations. For example, banks that want to do loans in the digital age but not have enough information must rely on companies that have enough information to search for online transaction history. So, we started to see banks go hand in hand with online sales company partners. Because if you do it yourself, everything will probably not catch on time. "

Cope with competitors everywhere- Join hands with partners to expand the Big Data

In this era, competitors will come from all directions, especially the Tech Giant.

Which has a lot of information from the user base, including Grab, LINE and others. We therefore see a partnership between Line and Bank Partners. Or the Central Group and Grab, clearly reflect that various organizations Still want to get large customer data. Or a handshake between LNE MAN- Wongnai-Lalamove Associate food ordering Restaurant reviews and food transportation Merging the strengths of each of them together. To benefit the business. Considered to be a form with a tendency to occur more as a result, each organization must now start to find their own "New S-Curve". Executives themselves may have to reduce administrative tasks and proceed. In order to have time to search for Expanding new products. But on the other side of the organization, there may be questions like ... The findings will lead to revenue. Is it worth the investment? Consideration of these issues must not let the financial team oversee it. That makes it impossible to find new innovations. While human resource management (HR) in the old days may only focus on recruiting and training people, modern HR must understand what business values ​​are. How has the market changed? And how to look for a new position this era, competitors will come from all directions, especially the Tech Giant.

Which has a lot of information from the user base, including Grab, LINE, and others. We, therefore, see a partnership between Line and Bank Partners. Or the Central Group and Grab, clearly reflect that various organizations Still want to get large customer data. Or a handshake between LNE MAN- Wongnai-Lalamove Associate food ordering Restaurant reviews and food transportation Merging the strengths of each of them together. To benefit the business. Considered to be a form with a tendency to occur more as a result, each organization must now start to find their own "New S-Curve". Executives themselves may have to reduce administrative tasks and proceed. In order to have time to search for Expanding new products. But on the other side of the organization, there may be questions like ... The findings will lead to revenue. Is it worth the investment? Consideration of these issues must not let the financial team oversee it. That makes it impossible to find new innovations. While human resource management (HR) in the old days may only focus on recruiting and training people, modern HR must understand what business values ​​are. How has the market changed? And how to look for a new position

Try something new Weave a big goal

Another important factor that each organization must focus on is "Experiment". Give value to the experimental experience. The leader must not just be a boss, command the subordinates and stay in the office only. But must be a leader who jumps into the field to control the team by himself. Duty as a scientist learns both right or wrong with subordinates. And give him the opportunity to try new things There may be a limitation framework to control the damage that may occur to the organization.

Because of work, we must look at the goal in the big picture

But starting to do We have to start with small things first!

And some of these small things have come from experimentation Ready to share and transfer experiences to others to learn together. The importance does not depend on success or failure. Whether or not the idea was valid. But at each step of thinking with units of measurement for parts such as ideas, screening operations, and making prototype products. Completed and calculated as a proportion of points to measure learning. It is not a "get" or "no" vote, which specifies "one" or "zero" only.

"A trial of learning gives us the opportunity to learn from mistakes. The important thing is when falling must get up! "

Source: IBE - Innovation Based Enterprise Course on Creating an Innovative Culture / Innovation Leadership at FYI Center, 22 Oct 2019

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