How to extend herbal innovations to the international market
Health trends are not just things that stay current. But the trend will remain strong for a long time. If human beings want good health and long life. When it comes to the wellness business, we might think of business related to health, body, exercise. But at present, the Wellness business group has expanded its scope in many ways. SCB SME together with NSTDA organized a seminar to open perspectives to adapt and prepare for business opportunities in Smart Wellness. To adjust the concept, create a point of sale and add value to products and services. including aggressive market expansion. Ready to update trends in cosmetic medicine technology Create opportunities for product research and development. Khun Pinit Khueansuwong, Managing Director of Idea2Expert Co., Ltd., and Khun. Waleewan Ekanai, Senior Research Assistant. Nano-Encapsulation Research Group Nanotechnology Research Team for Quality of Life and Cosmetic Medicine Nanotechnology Center NSTDA. To share experiences from cosmeceuticals with SME entrepreneurs who are doing wellness business and look for opportunities from innovations to create new business opportunities.
Open the path to an innovative business
From Pain Point is the beginning of the natural herbal extract business. Khun Pinit Khueansuwong, Managing Director of Idea2 Expert Co., Ltd. said that with a career working as a researcher for a long time. When having the first child and wanting to breastfeed, but the wife does not have milk, it is the origin of starting a business of herbal extracts from Trigonella foenum-graecum. Khun Pinit further said that his wife had searched on the internet until she found a medicinal herb that is useful to increase milk. Therefore, she studied and tried it on hir wife. When it worked well, she gave it to her friends and became a starting point for a business.
Khun Pinit said that starting any business often comes from seeing an opportunity. But businesses must be different. But being different alone is not enough must have an advantage as well. In addition, there must be a mindset to do business to create a market, not compete for the market. For example, Apple iPhone built the first mobile phone with touch screen. People said it's impossible, but if you have an innovative business mindset like Steve Jobs, they'll tell you to always ask your customers what they want. Customers will tell the opposite. For example, saying that you want a drill, but want a hole. Therefore, having a mindset to do business to create a market will keep your ideas from being blocked. Because we are going to do business with new products and services that have never been seen before. So, don't have to look at the price set because we are the market builders. By doing innovative business, we will be the first players to enter new markets, we will have opportunities, we will have new ideas.
For example, doing the skin care business, everyone says that it is the Red Ocean market. but we create innovation Therefore, every innovation is Every change and change always has friction. So, what does an innovative business have to do when it comes to penetrating the Red Ocean market? Khun Pinit told about expanding the herbal succulents from breast milk supplement products to extending them to Skin Care products that penetrate the market with Blue Dot In the Red Ocean market, there is a small blue dot that we can penetrate the market. Starting from the same customer base to try it out, namely, postpartum mothers who want to be as beautiful as before having children, but don't dare to use products sold in the market because they are worried about chemicals during breastfeeding. When customers try it, they are convinced of their safety and confidence in herbs. Make it Easy to Educate Market. Then expand the market to the Aging Society group, Sensitive Skin group. In addition, doing business in a scientific way. Every product must have scientific evidence that can prove the results of the experiment.
Share barriers to bringing research to develop into new products
Khun Pinit mentioned that there is one obstacle that we have in common no matter where the research is taken.
3 An important stage to push research into international products.
Khun Pinit shared his experience of expanding from the domestic market to the international market. Examples of herbal supplements for breast milk Market Size in the country, compared to 9 years ago, has continued to decline. Because the birth rate of Thai children is reduced to 4-5 hundred thousand per year. Make it interested in expanding into foreign markets such as Vietnam, Cambodia, Indonesia. The method of selling innovative products to foreign markets should consist of 3 important points.
The trend of doing wellness business in the future
Khun Pinit views that there will be 6 trends in health business in the future as follows:
Doing business in an innovative way, only entrepreneurs have only one idea unable to succeed. But relying on government support to help drive innovation or ideas into reality plays a key role, especially the National Science and Technology Development Agency of NSTDA. This is like the main cog in driving innovation in Thailand and helping entrepreneurs with ideas but lacking the knowledge to conduct scientific research.
Khun Waleewan Ekanai Senior Research Assistant Nano-Encapsulation Research Group Nanotechnology Research Team for Quality of Life and Cosmetic Medicine Nanotechnology Center NSTDA. has mentioned the important role of NSTDA that the National Science and Technology Development Agency is ready to support innovation for entrepreneurs who want to extend their knowledge to innovation. by focusing on pushing for innovations that can be used in real life. Because there is a team of researchers who are experts in various fields in the introduction of Nano Encapsulation technology Used to make innovative herbal products, Nano Encapsulation means encapsulation or retention of important substances within nanometer-sized particles.
Nano Encapsulation Extending Thai herbs into innovative products
Khun Waleewan described the benefits of Nano Encapsulation technology with 3 main points as follows:
How do SME entrepreneurs start creating innovative products?
Khun Waleewan said It's important to start working with researchers to find a balance between existing technology and practicality. It requires cooperation between the research department and the entrepreneurial team that will have to work together until the product comes to the market and can be used for real. which group of customers who use the service with There are two groups of NSTDA.
In this regard, if entrepreneurs who are interested in research work with the NSTDA, can contact the NSTDA Call Center at 02-564-8000, email: brc@nstda.or.th. And can follow information on business tips and seminar activities that will be useful for businesses from Siam Commercial Bank and all government and private sector partners throughout the year. through the website www.scbsme.scb.co.th Facebook: www.facebook.com/groups/scbsme/ or contact for business information via SCB SME Business Call Center at 02-722-2222
Source: Online Seminar “Unraveling the Secret Code, Opening Perspectives to Adapt and Prepare for Business Opportunities in Smart Wellness” by SCB SME in collaboration with NSTDA on October 7, 2021