Crisis during the Covid-19 Each business is affected. Not even health care businesses such as hospitals. As the Group Chief Executive Officer at Samitivej Hospital and BNH Hospital - Dr. Chairat Panthuraamporn shared his experiences and shared the direction of medical change and will continue.

Creating value during a crisis

In comparison, this crisis is like dust on the streets. The level of tolerance to pollution of each person is different. Those who have suffered the most are inevitable, officials at the operational level. Due to the limited financial power. Therefore, being able to withstand various problems There is less than a group of doctors or executives at a higher level. If the organization does not care, will hurt them. On the other hand, if it comes out to protect and make everyone feel safe, it is considered to create mental value. Makes everyone want to fully repay the organization. A well-motivated staff can think of new things coming out endlessly. An important thing must not forget that Every staff Life is part of the organization's revenue creator. Should not be abandoned. There are many ways to treat people. But putting money directly into the hand Not as sustainable as taking the job that creates money into the hands. Because giving the money will be used up soon but the work will help everyone to earn a living for age

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After protecting people Must not forget to protect the organization as well. Which ways to help survive in times of crisis need to reduce unnecessary expenses. By choosing to cut expenses that are not related to people first, such as having to travel to a meeting, then change to an online meeting instead. For expenses incurred for the future Like various technologies That are necessary should not be cut off. Should also seek opportunities in times of crisis by knowing in time for the crisis (Situation Management). When faced with problems there are no customers coming because of fear of germs that were plagued then we must be the party to visit the customer instead. The organization does not need to fire anyone. But should find a way for everyone to work to make money during this crisis. Providing organizations with income in the New Normal style, which may help reduce unnecessary expenses as well.

Tele-Medicine Treatment of the future

The advent of technology from the Start-Up Group can shake the business community. Even health groups cannot escape. Heath Tech is also changing the medical industry. Many people will get to search engines like Google to find information about the symptoms of the disease and drugs used for treatment. If suffering from a minor illness, the drug will be bought and taken on its own. Or in the case of being a serious illness and need a doctor. Often find information about the disease that should be treated with which doctor and which hospital is affiliated with? And then go to the hospital to treat with that doctor. Which made the hospital working methods different from the past. Many hospitals have adopted it. Transformed himself into an excellent center to treat specialized diseases that are especially difficult to treat. While using Tele-Care or Tele-Medicine For the care of a little mild disease. Which will be able to help facilitate both patients and medical personnel with remote treatment. This system consists of 3 main parts which are;

1. Tele-Consultant Come in the form of a Virtual Hospital, available 24 hours a day. It is a consultation through the hospital platform that connects with partners such as banks or insurance companies. Which helps reduce the number of workers and unnecessary expenses
 

2. Tele-Diagnosis Is a long-distance diagnosis through a small innovation called "TytoCare". Which can measure body temperature, check the skin, look at the ears, look at the mouth to see if the symptoms are caused by a virus or bacteria. Including listening to the lungs and whether the heartbeat is normal or not.
Makes patients do not need to waste time traveling to the hospital with a little illness. The quick work allows the doctor to fully spend time in the treatment of severe diseases.
 

3. Tele-Monitor Remote Care System for Chronic Home Disease Patients via "Engage Care" Application. Can measure blood pressure, blood sugar, and blood oxygen level. For patients who need surgery, there is "Samitivej Pace". That can inform the treatment status Tell me how to take care of before and after surgery. Causing both patients and relatives to not have to worry about what their status is now If in doubt, you can ask the doctor yourself.


At present, more than 80% of Thai people use the 30-baht privilege to treat all diseases. Which is mostly a minor illness, the budget that the government must use to look after is quite high. While new diseases occur throughout the budget is therefore not enough. Therefore, if bringing the system Tele-Medicine Widely used Will be able to help the state save money. Patients do not need to travel to crowded at the hospital.

Understand patients with W-W-W.

In an age where entrepreneurs must understand customers a lot to create Brand Love, not just knowing what their pain points are but must respond to what they want. Even if that desire changes every day. Must be able to present things that exceed the expectations of consumers as well. To be considered successful. Dr. Chairat Panthuramporn, MD, described the principle of "w w w" as follows:
 

The outcry is a matter of the past. What kind of pain point does the patient have must solve successfully. If you can't do it then you can't continue. There is no way the organization can create innovation if the old problems have not been dealt with. Customers are not happy with new things that happen if there are still old issues disturbing.
 

Want is the current need. It is about Situation Management. Know what the patient needs. And must be managed. Because that needs change all the time Entrepreneurs must know to keep up with consumers.
 

Wow is the future. Things that customers didn't know before or not previously thought. The hospital can surpass the expectations of patients. Which not only does sick care but also prevents them to not get sick (Early Care). Being able to make people not ill can also help increase GDP and reduce the Heath Care Cost for the country.
 

The future of all doctors will not be the duty of taking care of sick patients but is like a health coach. Which helps everyone to know about taking care of oneself (Self Care). So that you don't have to get sick and go to the hospital So the doctor can look after the treatment, focusing on specific diseases that are at higher risk.

The strengths of Thai medicine in the eyes of the world
 

In the Covid-19 era, Thai medicine is recognized in the eyes of the world in terms of disease control, patient care Including a very low mortality rate when compared to various superpowers countries that famous for their medical. When combining the basic strengths, which are medical fees cheaper than foreign countries, good quality treatment, and services combined with outstanding strengths. Highly secure and the ability to access treatment 24 hours a day. Especially when considering the common strengths of Thailand which are widely known Both delicious food Various tourist attractions and prominent shopping centers. All of this can make Thailand the center of wellness, changing from Health Care to Wealth Care, which can help boost the country's GDP.
 

In the future, when doing anything, it cannot be a single person. Next Normal is collaboration. When bringing the best people in each field to work together will be able to create new things that always meets the needs of consumers.

Source: SCB TV Future of Medication, post-crisis medical future, COVID-19 by Dr. Chairat Panthuraamporn, CEO, Samitivej on Facebook / YouTube SCB Thailand, 8 June 2020.