SCB sweeps five international financial product and innovation awards, reinforcing its digital bank leadership with continuous outstanding performance.

Siam Commercial Bank continues its Digital Bank with a Human Touch strategy, aiming to become an AI-First bank by using AI technology to drive the organization 360 degrees in product development, service integration, and work process improvement under a Better Brain model. A recent successful AI innovation development that offers a full digital banking experience is retail loan approval powered 100% by AI for digital loans for small entrepreneurs (digital SSME lending). This innovation facilitates loan approval for clients in just 3 easy steps, no documents required, and with approval results in as little as 10 minutes. AI and machine learning for risk assessment are used to determine appropriate interest rates for clients. As a result, more than 180,000 small entrepreneurs were able to access loans more conveniently.

In addition, the bank has further developed AI innovations and data analytics models featuring intelligent data models and in-depth customer data analytics. These can be found on the SCB EASY app’s Easy Store service, a financial service hub tailored just for you. Currently, Easy Store offers Contextual Messages, a feature that can recommend, notify, and build personalized relationships, as well as present sustainable products like the ESG Solar Roof, providing a convenient option for using clean energy. This marks the beginning of a sustainable future and drives the goal of Net Zero 2050. Additionally, the LINE SCB Connect platform leverages hyper-personalized insights to create and offer digital financial products that meet customer needs in a precise and timely manner. The investment experience through the SCB EASY app has been enhanced with comprehensive Digital Wealth services, including an AI Advisory Chatbot, MyAlert, and WEALTH4U. With innovative solutions like the electronic Foreign Currency Deposit (e-FCD) account available on the SCB EASY app, users can explore new investment avenues and smart saving strategies. These services respond to the needs of younger generations seeking to grow their wealth by creating opportunities to increase everyone’s long-term wealth.