Siam Commercial Bank Strengthens "Digital Bank with a Human Touch" Strategy, introducing World-Class Golfer Atthaya “Pro Jeen” Thitikul as Brand Ambassador

         Siam Commercial Bank recognizes the exceptional potential and determination of Ms. Atthaya Thitikul, also known as Pro Jeen. As a prominent female golfer, she has achieved global success at a remarkably young age, establishing a strong reputation for Thailand through her resilience and refusal to succumb to challenges. This embodies Siam Commercial Bank's commitment to enhancing customer experience through heartfelt service, ensuring customer satisfaction, and delivering services tailored to their needs.

         Commenting on this new initiative, Mr. Kris Chantanotoke, Chief Executive Officer of Siam Commercial Bank, stated, “The Bank greatly admires the potential of Ms. Atthaya Thitikul, or Pro Jeen, who has demonstrated the ability to withstand pressures of global competition with a resilient spirit that never gives up. Her attitude reflects the belief that if our hearts are determined, nothing is beyond our reach. She has gracefully ascended to become the world's number one female golfer before the age of twenty.  She serves as a source of inspiration for young athletes and the youth of our nation, encouraging them to aspire to success and lead fulfilling lives. Siam Commercial Bank acknowledges Pro Jeen’s dedication to continually enhancing her skills, striving to make each day better than the last in pursuit of excellence. This aligns with the bank's "Digital Bank with a Human Touch" strategy, which aims to provide customers with a personalized digital banking experience. By leveraging data and technology, we gain insights into our customers’ preferences and emotions, allowing us to communicate with them effectively through their preferred channels. This enables us to deliver a seamless and interconnected service experience that fully meets the diverse needs of our customer segments.”

         Ms. Atthaya “Pro Jeen” Thitikul shared, “Believing in ourselves is the first step towards achieving our dreams. Alongside discipline and consistent practice, I remind myself to trust in my abilities during competitions. When facing challenges on the course, I focus on moving forward and quickly correcting any errors caused by environmental factors. Golf is unpredictable, with various obstacles such as wind, weather conditions, and mindset. However, a determined heart is key to overcoming these obstacles. Believe in the power of resilience and unwavering determination; it serves as the motivation to strive for excellence and achieve success.”

         Siam Commercial Bank is proud to support and encourage Pro Jeen, serving as an inspiration to all Thai people. Her journey proves that with heart and determination, the path to success is within reach. Atthaya “Pro Jeen” Thitikul, the world-class rising female golfer and Brand Ambassador of Siam Commercial Bank, exemplifies this belief.